HeyGen Pricing 2026 — Plans, Costs & Value Comparison
HeyGen Pricing Overview
HeyGen uses a credit-based system measured in video minutes. Each plan includes a monthly allowance of video generation time. Here's the full comparison.
Plan Details
| Feature | Free | Creator ($24/mo) | Business ($48/mo) | Enterprise |
|---|---|---|---|---|
| Video Minutes | 1 min | 15 min | 30 min | Unlimited |
| Avatars | Limited | Full library | Full library | Custom |
| Custom Avatar | No | No | Yes (1) | Unlimited |
| Languages | All | All | All | All |
| Video Length | Up to 1 min | Up to 5 min | Up to 20 min | Custom |
| Resolution | 720p | 1080p | 1080p | 4K available |
| API Access | No | No | Yes | Full |
| Priority Render | No | No | Yes | Yes |
Cost Per Video Minute
| Plan | Price | Minutes | Cost/Minute |
|---|---|---|---|
| Creator | $24 | 15 | $1.60 |
| Business | $48 | 30 | $1.60 |
The per-minute cost is consistent across paid tiers. The Business plan's advantage is custom avatars, longer videos, and API access — not a lower per-minute rate.
Annual Discount
HeyGen offers a 20% discount on annual billing:
- Creator: ~$19/month (billed annually)
- Business: ~$38/month (billed annually)
If you're committed to using HeyGen long-term, annual billing saves meaningful money over a year.
Which Plan Is Right for You?
Free Plan — Test the platform. Create a 1-minute sample to evaluate avatar and voice quality.
Creator Plan — Best for individual creators building faceless YouTube channels or producing a few social media videos per week. 15 minutes covers 3–5 short-form videos monthly.
Business Plan — Best for agencies, businesses producing client content, or creators who need custom avatars and longer videos. The API access also unlocks automation possibilities.
Enterprise — For organizations with high-volume production needs, custom branding, and dedicated support requirements.
Is HeyGen Worth the Cost?
Compare HeyGen to traditional video production:
- Hiring a videographer: $500–2,000+ per video
- Stock footage + editing: $200–500 per video
- HeyGen Creator plan: $24/month for ~15 videos
For online content creators and small businesses, HeyGen reduces video production costs by 90%+ while maintaining professional quality. The ROI is clear if video content is part of your income strategy.