HeyGen Pricing 2026 — Plans, Costs & Value Comparison

HeyGen Pricing Overview

HeyGen uses a credit-based system measured in video minutes. Each plan includes a monthly allowance of video generation time. Here's the full comparison.

Plan Details

FeatureFreeCreator ($24/mo)Business ($48/mo)Enterprise
Video Minutes1 min15 min30 minUnlimited
AvatarsLimitedFull libraryFull libraryCustom
Custom AvatarNoNoYes (1)Unlimited
LanguagesAllAllAllAll
Video LengthUp to 1 minUp to 5 minUp to 20 minCustom
Resolution720p1080p1080p4K available
API AccessNoNoYesFull
Priority RenderNoNoYesYes

Cost Per Video Minute

PlanPriceMinutesCost/Minute
Creator$2415$1.60
Business$4830$1.60

The per-minute cost is consistent across paid tiers. The Business plan's advantage is custom avatars, longer videos, and API access — not a lower per-minute rate.

Annual Discount

HeyGen offers a 20% discount on annual billing:

  • Creator: ~$19/month (billed annually)
  • Business: ~$38/month (billed annually)

If you're committed to using HeyGen long-term, annual billing saves meaningful money over a year.

Which Plan Is Right for You?

Free Plan — Test the platform. Create a 1-minute sample to evaluate avatar and voice quality.

Creator Plan — Best for individual creators building faceless YouTube channels or producing a few social media videos per week. 15 minutes covers 3–5 short-form videos monthly.

Business Plan — Best for agencies, businesses producing client content, or creators who need custom avatars and longer videos. The API access also unlocks automation possibilities.

Enterprise — For organizations with high-volume production needs, custom branding, and dedicated support requirements.

Is HeyGen Worth the Cost?

Compare HeyGen to traditional video production:

  • Hiring a videographer: $500–2,000+ per video
  • Stock footage + editing: $200–500 per video
  • HeyGen Creator plan: $24/month for ~15 videos

For online content creators and small businesses, HeyGen reduces video production costs by 90%+ while maintaining professional quality. The ROI is clear if video content is part of your income strategy.